Marketing & Recruitment Specialist
New york university Center for Urban Science + Progress (CUSP)
April 2016 to Present
Leads digital marketing efforts for CUSP’s graduate programs, including directing email marketing campaigns, overseeing paid ad campaigns, and managing CUSP’s website and analytics. Designs digital and print marketing materials and writes advertising copy. Oversees social media strategy, content development, and reporting.
Administrative aide, Global executive education
New york university Stern school of business
September 2014 to April 2016
Assisted in the development of paid ad campaigns, including Google AdWords and LinkedIn Business Solutions. Directed email marketing campaigns. Designed marketing graphics and wrote advertising copy. Maintained CRM and served as point of contact for 350+ global executives. Managed social media presence and reporting.
Events & Communications Coordinator
Cleantech Open Northeast
June 2014 to August 2014
Created and managed content for Cleantech publications, including social media, blog, and email marketing campaigns. Managed client communications with 60+ startup companies. Coordinated event planning.
MASTER OF SCIENCE (MS) in PUBLISHING: PRINT & DIGITAL MEDIA
New York University
September 2015 to December 2017
- GPA: 3.98 / 4.0.
- Concentration in digital content creation
- Publishing Students Association member.
Bachelor OF SCIENCE (BS) in Communication
September 2010 to May 2014
- GPA: 3.85 / 4.0.
- Concentration in public relations.
- Graduated Summa Cum Laude, in top 5% of class.
- Dean’s List 2011, 2012, and 2014.
- Public Relations Chair of Sigma Kappa Sorority.
Google AdWords, Google Analytics, SEO, Email Marketing (MailChimp), LinkedIn Business Services
Community Management/ Engagement, Hootsuite, WordPress, Facebook, Twitter, LinkedIn, Instagram
WRITING & EDITING
Public Relations, General Communications, Advertisement Copy, Web Content, Blogs, Creative
Adobe Creative Suite
Proficient in Photoshop, Illustrator & InDesign
Task Management (Asana), CRM (Solve360, Salesforce, Hobsons & Slate), Library Databases (Millennium)